STAGE GATE MARKET RESEARCH
Our analysts conduct research at every stage of the product life cycle, from exploratory ideation to in-market performance.
We look at your business and insights needs as an integrated, cohesive whole. Then we take a practical, effective approach to solving them—identifying specific actions you can take to understand, acquire, and retain your customers.
We invest extensively in front-end collaboration, pathfinding, and design to ensure that back-end results are actionable.
At the conclusion of each engagement, we provide detailed findings and their market implications, as well as recommended next steps for your business.
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Stage 0: Explore Issues, Opportunities
Exploratory Ideation
Qualitative Research
Social Listening
Desk Research
Stage 1: Investigate, Idea Selection
Stage 2: Develop &
Validate
Stage 3: In-Market Performance
Concept Evaluation
Features & Benefits
Attributes Testing
Messaging Impact
Trade-off Analysis
Usage & Behaviors
Pricing Strategy
Alternatives Testing
Brand Tracking
Attitudes & Usage
Ad Effectiveness
Customer Segmentation
IN-MARKET USE CASES
CATEGORY EXPLORATION
Understanding and targeting your audience is as much an art as science, i.e., identifying category drivers, defining the variables, and segments with whom they resonate and where to find them.
Audience Targeting: beyond standard cluster analysis, we conduct multi-domain segmentation using various methods to examine multiple dimensions, e.g., demographic, usage, psychographic, behavioral, and other categorical profiling, as the basis of the segmentation.
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Market Structure: category analysis reveals how different benefit bundles (groups of consumers with unique but similar benefit needs) are served, revealing opportunities for product innovation or repositioning. Journey mapping, we'll assess each touchpoint.
Applying qualitative and quantitative methods, we take a "white space" opportunity approach to assess buyers' wants and needs to discern satisfaction, perceptions, and usage of offerings.
Fuzzy Front-end Ideation: our experienced moderators apply qualitative techniques with leading-edge tools to explore early-stage product ideation and development. We source structured and unstructured data, including social listening, thus enabling a 360 view that informs your product strategy.
Product Optimization: identify the combination of features and price to enhance appeal, share, and profitability. We employ various tradeoff techniques, such as Discrete Choice or Maximum Differential Scaling, to inform the optimal product configuration.
BRAND ENGAGEMENT
Rational and emotional perceptions, attitudes, and behaviors comprise every brand. Each component must be effectively managed to enhance your brand's marketplace position. And to successfully manage, you have to measure them.
Brand Health: we monitor your brand interactions and assess conversion from awareness to usage across its competitive set. Driver's analysis is performed to assess which attributes generate affinity for your brand and differentiate it from competitors.
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Communications: apply a monadic or sequential monadic testing to evaluate advertising or messaging variations. We use discriminant analysis and quadrant maps to identify potential "white space" associations for your brand.
PRODUCT MANAGEMENT
PROJECT MANAGEMENT
At STRATEGENCE, there are no awkward hand-offs among personnel. You work with the same project team from start to finish. Our team, comprised of senior-level management with 30+ years of experience, can be reached anytime and at every project stage.
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We guarantee it!
PLANNING
We start by reviewing the existing knowledge base, e.g., previous studies, performing secondary research, brainstorming, and conducting stakeholder interviews.
Key outputs and outcomes include:
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Summary project plan
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Buy-in from stakeholders
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Direction for questionnaire input, analytical design and deliverables
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DATA COLLECTION
Then we eliminate surprises by implementing process innovations that ensure sample and data consistency, field management controls, and an extensive communications plan.
Key outputs and outcomes include:
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Sample stratification and balancing
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Data quality checks throughout
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Ongoing monitoring, updates, and recommendations
ANALYSIS & REPORTING
Our team of data innovators, explorers, translators, and visualizers rigorously analyzes and reports the results in an easily consumable story-telling format..
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Key outputs and outcomes include:
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Executive-oriented actionable reports
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Appealing visualizations, dashboards
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Presentation of easy-to-understand analytical models or frameworks applied
