EXPLORE, ENGAGE, AND ACTIVATE

Over a century of combined insights and innovations experience

5-STAGE CONSULTING ROADMAP

01. Initiate Partnership

Collaboratively assess business information needs and goals.

Define and communicate the vision and success milestones.

02. Perform
SWOT

Assess current and future markets and data states. Define the vision.

Identify knowledge gaps and align the project plan with the strategy.

03. Launch
& Iterate

Deploy, monitor, iterate, and manage execution vs. plan.

Rapidly test, learn, and iterate toward desired outcomes.

04. Analyze
Results

Examine outcomes and fill in business knowledge gaps.

Assess resources and create and align the activation plan.

05. Activate
Insights

Consult stakeholders and the implementation team on in-market deployment.

Monitor performance against success milestones. Inform subsequent deployments.

AGILE DELIVERABLES

SURVEY PROGRAMMING

Each survey up to 15 minutes to complete online

Includes design and development consultation
Optimized for each device (PC, tablet, phone, etc.)
Standard questions, any logic complexity
Interactive/gaming questions for engagement
Extensive testing and survey quality assurance

Program: Forsta Decipher, Confirmit

Delivery: 3 - 4 days

DATA PROCESSING

One "banner" tabs per study w/up to 21 banner points

Includes banner and tab plan design and creation
Statistical significance testing for difference analysis
Raw data in various formats (SPSS, Excel, etc.)
Real-time reporting access on the Decipher platform
Flexible and easy to understand outputs

Programs: Quantum, WinCross, SPSS

Delivery: 2 - 3 days

ANALYSIS & REPORTING

One report per study

Includes design and development consultation
Full report w/abridged versions for C-level audience
Appealing story-telling visualizations
Quality assurance; proofed by professional editor
Flexibility in delivery format

Programs: Office 365, Google Apps, Displayr, Tableau

Delivery: 5 - 7 days

SAMPLE QUALITY

PANELYTICS, our sampling system, leverages 30+ years of online data collection expertise and takes a three-pronged approach to ensure the highest quality data.

SAMPLE BLENDING

We blend respondents from multiple panels and sources to enhance representation by eliminating or minimizing sample skewness and bias from membership recruitment methods.

Our sample comes from thoroughly vetted, profiled community assets that utilize transparent member recruitment and management practices.

RESPONSE STRATIFICATION

We stratify the sample before sending invitations to our survey. Doing so improves representativeness as certain groups in the population respond more quickly to surveys, which leads to overrepresentation.

Stratifying or click balancing to Census informs any necessary balancing and reduces the need to apply large weights to the data.

CONTINUOUS IMPROVEMENT

Following data collection, critical quality insights feed into our continuous learning loop, incorporating ongoing RoR best practices and insights from our AI/machine learning QC models.

This test-learn-iterate system informs future sample blending and stratification, ensuring continuous improvement and enhanced data quality.